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FOR MORE >> www.christianschwartz.com

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L E C T U R E  | 1215h | 13.02.09 |  view programme

Type outside the bubble 

The most important breakthrough in typography in the last 20 years is probably the Font menu, which brought the idea of typographic choice to anyone who has ever sat down in front of a word processor. Never before have so many people been aware of the vast spectrum of typefaces, had a favorite typeface or even a favorite letter from a particular typeface, blogged about type, or been willing to sit through an entire documentary film about a typeface. In spite of this enthusiastic new cult following, type still has a reputation of being design for designers, and design for design’s sake. Type designer Christian Schwartz will discuss a wider view of type and culture at large, and will talk about the cross pollination between the two. 

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Graphik designed by Christian Schwartz for Commercial Type, 2007–2008
Giorgio designed by Christian Schwartz for T, The New York Times Style Magazine, 2006;
Guardian Egyptian Light and Black designed by Paul Barnes and Christian Schwartz for The Guardian, 2005. 

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