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SIMONE WOLF, TYPEVENTS ITALY
and CATHERINE GRIFFITHS

with funding assistance by

creative new zealand

mondriaan foundation

netherlands embassy

and sponsorship by

college of creative arts,
massey university

dalton maag

fontlab

fuji xerox

freestyle

prodesign

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our website
springload with
catherine griffiths

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/ observations . . .

“To be a graphic designer in a country that is still so wide-open (we’re talking about NZ here) must be exciting. In the Netherlands, design culture is very dominant. We like it that way, we’re not complaining, but what we mean is this: as a design group, we know that our influence on Dutch design culture will be minimal ... As a young designer, you have the possibility to really change national design culture, to have a voice. Young designers, such as David Bennewith and the guys behind The National Grid, are really shaping the image of NZ design. There are scenes to create, standards to be set. Young NZ designers have a world to win. That’s something really special.” / From an interview with Experimental Jetset, by Joanna Alpe & Livia Lima, We Love, for Cheese on Toast /// more news >>

 

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image THE NETHERLANDS | graphic designers
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Experimental Jetset is an Amsterdam graphic design unit founded in 1997 by Marieke Stolk, Erwin Brinkers and Danny van den Dungen. Focusing on printed matter and installation work, Experimental Jetset have worked on projects for the Amsterdam Stedelijk Museum (SMCS), Purple Institute, Centre Pompidou, Colette, Dutch Post Group (TPG), Réunion des Musées Nationaux (RMN), Le Cent Quatre (104), De Theatercompagnie and t-shirt label 2K/Gingham. Their work has been featured in group exhibitions such as Terminal Five (JFK Airport, New York, 2004) and The Free Library (Riviera Gallery, New York, 2004). Solo exhibitions have included Kelly 1:1 (Casco Projects, Utrecht, 2002) and Ten Years of Posters (Kemistry Gallery, London, 2006). In 2007, a large selection of work by Experimental Jetset has been acquired by the Museum of Modern Art (NYC), for inclusion in the MoMA permanent collection. Since 2000, Experimental Jetset have been teaching at the Gerrit Rietveld Academy (Amsterdam). In their work, Experimental Jetset try to reinterpret the concept of modernism in frequently personal ways, often referring to counter- and rock culture. Their main subject is the material dimension of the designed object: the way in which we are shaped by our material environment, and how we, in turn, shape our material environment. This also explains their personal definition of graphic design: ‘Turning language into objects’.

FOR MORE >> www.experimentaljetset.com

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L E C T U R E  | 1645h | 13.02.09 |  view programme

Friendly ghosts

Experimental Jetset will examine some of their typographic influences, and also show the way in which these influences manifest themselves in their work. Experimental Jetset will focus on a couple of historic examples that have inspired, and continue to motivate them, haunting them in sometimes very unexpected, indirect ways. It has always been their belief that progress is only possible through a continuous, active dialogue with the past; in this lecture, Experimental Jetset will try to make some of this dialogue visible.

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About the images

Driekoningenavond (2005). Promotional picture for Amsterdam theatre group De Theatercompagnie, made in cooperation with photographer Johannes Schwartz. Actress: Carice van Houten | John & Paul & Ringo & George (2001). T-shirt for Japanese t-shirt label 2K/Gingham. Photograph courtesy of Lars Müller | 104 / Le Cent Quatre (2007). Scale model (‘maquette’) showing detail of sign system | Ten Years of Posters (2006). Installation view (detail) of solo exhibition at Kemistry gallery, London.

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/ Support New Zealand design, and buy ‘Cover Up – the Art of the Book Cover in New Zealand’, by Hamish Thompson, NZ$30, now available from endemicworld.com