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SIMONE WOLF, TYPEVENTS ITALY
and CATHERINE GRIFFITHS

with funding assistance by

creative new zealand

mondriaan foundation

netherlands embassy

and sponsorship by

college of creative arts,
massey university

dalton maag

fontlab

fuji xerox

freestyle

prodesign

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our website
springload with
catherine griffiths

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/ observations . . .

“To be a graphic designer in a country that is still so wide-open (we’re talking about NZ here) must be exciting. In the Netherlands, design culture is very dominant. We like it that way, we’re not complaining, but what we mean is this: as a design group, we know that our influence on Dutch design culture will be minimal ... As a young designer, you have the possibility to really change national design culture, to have a voice. Young designers, such as David Bennewith and the guys behind The National Grid, are really shaping the image of NZ design. There are scenes to create, standards to be set. Young NZ designers have a world to win. That’s something really special.” / From an interview with Experimental Jetset, by Joanna Alpe & Livia Lima, We Love, for Cheese on Toast /// more news >>

 

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image NEW ZEALAND | graphic designer
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Sarah Maxey has a degree majoring in textile design, but has worked as a bookseller, magazine designer and book designer. She spent two very formative years as Design Manager at Bloomsbury Publishing in the UK in the mid-nineties. Since returning to New Zaaland she has established her own studio, Sarah Maxey Design, providing thoughtful design and print solutions for the publishing industry and arts related projects. She is most known for her award-winning work on literary book covers, often using her own illustration and hand-lettering. Of late, she has been focusing on personal hand-lettering projects, exhibiting her work in galleries in Wellington and Auckland. She is also busy building up her own imprint publishing fine stationery and small limited edition books.

 

FOR MORE >> www.sarahmaxey.co.nz

 
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L E C T U R E  | 1130h | 13.02.09 |  view programme

By hand
 
Sarah Maxey will present a short history of the evolution of the handletterer, using examples of her own recent work — both commercial and personal — as illustrations, as well as some childhood examples of work that clearly show an early concern for letterform. She will discuss her early formative influences and illustrate how they continue to inform her commercial work. She has a keen interest in the work of self-taught or ‘outsider’ artists, finding inspiration in the work of often unrecognised artists. Although Maxey has a solid grounding in traditional typographic principles, she encourages the ‘happy accident’ in her personal work. She is intrigued by the sometimes unconscious successes that can arise from the necessity of ‘making do’. Maxey will show some examples of this in her own work and share some insights into how to recognise and embrace these elusive opportunities. During TypeSHED11, Maxey will exhibit some of her  handlettered works at Bowen Galleries in Ghuznee Street. 

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About the images
Drawing: While you’re up could you put the jug on, 2007. Hand-lettering on an old endpaper. Personal work included in group show ‘New Works’at Bowen Galleries, Wellington, September 2007 | Book Cover: Dog, by C. K. Stead, published by Auckland University Press, 2002. Design, illustration and hand-lettering by Sarah Maxey | Drawing: Shag, 2007. Silkscreen print. Personal project using poems by Eileen Duggan, exhibited at Bowen Galleries, Wellington, November 2007 | Lucky, 2007. Hand-lettering on an old endpaper. Personal work included in group show ‘New Works’at Bowen Galleries, Wellington, September 2007.

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/ Support New Zealand design, and buy ‘Cover Up – the Art of the Book Cover in New Zealand’, by Hamish Thompson, NZ$30, now available from endemicworld.com