Choosing the right typography is essential in any design work. Whether you are writing for print or the web, you should make sure that your typography has been chosen right. Some of the factors to consider when you are choosing typography include the following.
Think of the people who you are communicating with before you choose the typography. For instance, if you are communicating with young people, you can use playful fonts that attract them to your site. If you are designing for professionals, you need to go for something polished and modern with a neutral colour.
Length of Copy
How long the content is should determine the font you use. For longer copy, like the ones in blog posts, you will need a font that is easy to read. Save the playful typography for headlines and short texts. Anything longer that needs the eye to be glued on the screen should be simple enough.
The reason why you are choosing typography is for people to be able to read what you are producing. Do not choose fonts that are squeezed together, or the ones that cause people to strain to figure out what you are trying to write.
The typeface you choose should be determined by whether you will be adding special features like fractions, and other features that would make you lean towards a particular font family. It is always advisable to go with the neutral fonts to avoid having to keep changing fonts whenever you encounter new symbols.
The typography in design depends on the medium that it will appear on. For instance, if you are doing a print design, you will be guided by the family of available fonts, and the quality of paper that will be used in printing. It is always better to go San Serif if the quality is poor to avoid the hooks looking like they are bleeding over.