Typography is an essential part of website design, but most people never give it the seriousness it deserves. Most people abandon it and only think of it at the last minute. Yet, it determines whether people who visit your website will stay. Some of the reasons why topography is important are as follows.
Whether you are a business or an individual, you want people who visit your site to identify with you. The typography that you use solidifies your personality and brand. By choosing the typography, you send a message to the people. For instance, you can choose to be modern, serious, romantic, playful, and everything you want. The letter arrangement, font and colour that you use will introduce you to the people.
Integral Part of the Design
The topography will determine the layout of your website. Arranging the elements like setting grids, fonts and colours will determine what the site looks like. If you do not do it right, you might end up with a website that looks shoddy and unprofessional. Getting the typography right, on the other hand, improves the aesthetics of your website.
Determines Readability of Content
No matter how good you think, your content is, if you do not package it in a way that it is readable to your audience, you are wasting your time. Good typography ensures that people can read your content and react to it as you intended. People are likely to engage more and keep coming back if they can read your content.
It Shows Professionalism
One of the biggest fears for people who are consuming online content is that they may bump into a scam site. If your typography is poor, it shows unprofessionalism and people might even think that you are running a scam. Good typography also shows that you care and respect the people who are visiting your website, and you want them to have a good experience.